Start with a product type or brand, then add one useful visible detail such as a colour, model, material or silhouette. Use category and QC filters only after the first search is producing relevant matches.
Search the spreadsheetBegin with one strong product term
Enter the clearest known detail first: a product type, brand or model. Searches such as “hoodie”, “Jordan” or “Neverfull” establish a useful baseline before extra filters are added.
- Product type: hoodie, scarf, sneaker or puffer
- Brand: Nike, Burberry, Moncler or Jordan
- Model: Nuptse, Air Force 1 or Neverfull
Add one visible detail
If the first result set is too broad, add one detail visible in the catalog image or title. Two precise terms usually outperform a long conversational query.
- Colour: black, beige, white or red
- Construction: zip-up, hooded, quilted or low-top
- Pattern or material: checked, monogram, denim or wool
Use filters after the keywords work
Choose a category when similar words appear across multiple product families. The QC filter is most useful after the search is already relevant; sorting can then surface newer listings, more QC images or a price direction.
Search query examples
| Broad idea | Better query | Why it works |
|---|---|---|
| Winter coat | black puffer | Adds colour and a catalog-friendly product term |
| Nike shoes | Nike Air Force 1 white | Combines brand, model and colour |
| Burberry accessory | Burberry checked scarf | Adds product type and visible pattern |
Quick research checklist
- Start with one product or brand term
- Add only one or two visible details
- Check spelling against catalog titles
- Use a category to remove unrelated products
- Apply QC or sorting filters last
Common mistakes to avoid
- Entering a long sentence before learning the catalog wording
- Combining too many colours, models and materials in one query
- Applying several filters before confirming the keyword works
- Assuming different spellings or synonyms are always indexed together